Easy talk about business with Stanislava Kruglyakova
28 December, 2023
Stanislava Kruglyakova
- Co-founder of RE:QUIET (acoustic solutions)
- 20+ years in the furniture sector
- Among the brand's clients are DTEK Group of Companies, JOOBLE, Kyivstar, Apple, KAN Development
My business idea
started about 20 years ago, when we began to furnish and decorate commercial spaces. Visiting various international exhibitions, I noticed a growing trend of using artificial felt (PET felt) to reduce noise levels in large offices and public areas. I was impressed by this material's functionality. It is made using recycled plastic, which helps to preserve the planet's ecology, and has a wide range of colours and technological capabilities for creative solutions. Our brand of noise-absorbing solutions was born in 2019 as a result of cooperation with well-known Ukrainian designers.
Useful skill/habit that helps you in your work
When you decide to do something, do it quickly and deliberately, otherwise others will do it.
The most important advice I have received in my life
Always listen carefully to your clients, consumers, ask their opinion, and constantly adapt your service.
Three main pillars of my business philosophy
Business should be honest, useful and profitable.
Crisis in business and how to overcome it
Crisis always means new opportunities. Try to see and not miss them.
Sound-absorbing products and systems, as well as furniture manufactured by the brand
The best advertising
It is a satisfied customer.
Money is
Not a goal in itself, money is the engine of your development, the unit of measurement of your effectiveness.
My business in 5 years
Expansion to foreign markets, reducing dependence on internal risks. We also plan to develop new areas and technologies
Our family's sources of inspiration are
Travelling and socialising with friends. Looking at the vibrant life of southern countries, enjoying the silence of icy Antarctica or watching bears in Alaska, the brain rests, clears itself of everyday problems, and starts to produce fresh ideas.
A hot new product in my business
Our new product is noise-absorbing panels as a decor for your space. Such a product allows you to achieve a better level of acoustic comfort without major redevelopment and repair work.
The new technology we are currently developing, which has no name yet, will also be related to sustainable development and an eco-friendly product.
The question I would like to hear to maximise the disclosure of your business
What steps are you going to take to achieve your goals?
My advice to entrepreneurs
- Research the market, study the needs of your customers and strive to provide a quality product or service.
- Find a balance between risks and opportunities, and be ready to adapt to changes in the business environment.
- Do not forget about marketing and sales, as they are key aspects of success in any business.
- Always be open to new ideas and learning, and don't be afraid to ask for advice from professionals.
I wish you success on your entrepreneurial journey!
Rules/Success/Business
The new column “Rules/Success/Business” by the Entrepreneurship and Export Promotion Office expert Valentyna Liashenko will share with you a lot of breathtaking business ideas, advice, and insights from both Ukrainian and worldwide business owners. We will introduce you to the interviews of company owners from different fields and countries.
Easy talk about not easy situations, challenges, and joy from the victory.