Wi-Fi as your own media for business

The trend to use "password" Wi-Fi is disappearing, or rather, almost disappeared from the world market. It is very rare to find the need to enter a password when connecting to the Internet in locations related to modern business. This format is very inconvenient both for consultations of business employees and for users at the connection. The printed password on paper or other forms of its communication also does not cause delight.

That's why the world of Wi-Fi in public places or points of various businesses with potential visitors is transitioning to "passwordless" guest access. Let's consider what happens when you open a network for public use without a password.

It is worth noting that the number of users is increasing. Everyone who is interested in access via Wi-Fi is more likely to connect to such networks. The reason is faster access to the Internet itself. The number of users increases by about 5-7 times and may gradually continue to increase by an average of +20% with a positive first User Experience. In turn, User Experience depends directly on the speed and the number of users in this network. This means that when opening access "passwordless" you should try to increase the speed of the Internet channel.

As the speed and quality of the channel increases, so do the costs of providing such a service. Therefore, for this reason, we describe a case that allows you to maintain all the necessary standards of quality service and at the same time benefit the business.

How it works: with the help of various IT and marketing tools, it is possible to create your own media on the Wi-Fi network of almost any business. 

Mechanics: at the time of connection, the user of the Wi-Fi network can go through any of the scenarios configured with business tools in different order and time, for example:

• viewing static, dynamic, slider, video, GIF, HTML widgets;
• adding links;
• interface branding;
• adding business contact numbers;
• electronic feedback;
• localization in the necessary languages;
• Facebook authorization;
• SMS-authorization;
• adding analytical modules;
• targeted delivery of widgets.

Cases that are used by business in the available tools:

• promoting internal promotions;
• promoting of internal novelties;
• promoting internal products/offers;
• promoting of downloading applications and loyalty programs;
• promoting of events or activities;
• conducting a survey (rate from 1 to 5, write what do you like or dislike)
• transfer to social networks Instagram, Facebook, YouTube, Telegram channel, website;
• transfer to articles in the media;
• labelling (UTM, Pixel) to gather audiences for remarketing on Google, Instagram, Facebook, etc., both at individual addresses and in general on networks;
• collection of user data;
• launch of a collaboration with brands: discounts on products or provision of products free of charge;
• launch a collaboration with bloggers and receive external integrations for free;
• launch a collaboration with Internet resources and receive articles and post them for free;
• monetization when placing third-party brands.