FIRST THESIS: DO YOU REALLY NEED A SITE. IF YES, WHY?
"The Internet is very similar to offline, here the customer goes the same way".
Before developing a site, honestly give yourself the answer: why is it for me and what function will it perform?
- online presence, in other words, the site is a personal business card;
- presentation and sales "I'm on the Internet and that's what I do";
- online is a part of my business "I am a restaurant with a delivery service";
- online is my business "I am an online store".
Each of these needs requires a different approach and budget for site development.
SECOND THESIS: ARE YOU READY TO CREATE CONTENT?
It's important to remember that a site does not earn anything on its own, and there can be many such sites. Therefore, it is necessary to create an online presence around your own uniqueness and be sure to allocate a budget for advertising and promotion. Content is important. Modern technologies and creativity will help to create unique content that will set you apart from competitors.
You want a site, but have not enough money? There are free solutions for such cases:
- tilda.cc
- readymag.com
- wix.com
solutions for online stores:
THIRD THESIS: A SITE MUST HAVE A CLEAR STRUCTURE
Each page of the site must correspond to the user, why is it needed here:
- be sure to tell about yourself and how you differ from others;
- why you can be trusted;
- justification of your expertise in the product and service;
- how to start cooperation with you.
If you are using a feedback form, explain to site users why they need to fill out this or that field. Chasing conversions can scare customers, so don't overuse pop-ups.
FOURTH THESIS: THERE IS THE SITE, BUT THEY DON'T BUY ME
When entering the market, you need to understand what category you are in and develop a presence strategy. In case of a mistake, you can dissolve among competitors.
If you are introducing something new, it is worth considering why competitors did not:
- it is very expensive;
- did not think of it.
If the second point is the answer to your question, it's worth reconsidering your strategy. In addition, potential buyers should understand what your product or service is about. Consider the demand by setting up your ads, whether you can meet the needs of all buyers You and your competitor have a similar product and price. Why buy from you? The answer to this question can be the design. An attractive website creates a lot of brand value in the eyes of the buyer.
“And most importantly — explain complex things simply”
You can see the full record of this lecture here.
